Food That Won't Slowly Kill You with Bobbi Giudicelli of Read The Ingredients

Written By Modern Species

Changing your behavior is no easy feat, especially when it comes to food. And for Bobbi Giudicelli, it took several dramatic health setbacks (both for herself and two close family members) to take action and truly re-examine how her relationship with food was affecting her quality of life.

This led her to co-found Read The Ingredients, a company that produces some of the cleanest, healthiest, vegan, and gluten-free packaged meal alternatives available on the market. In today’s conversation, we draw on Bobbi's experience to explore the food industry: why it's broken and how processed food and big pharma are contributing to the declining health of all Americans.

Bobbi explains why Read The Ingredients felt the need to dedicate the majority of its marketing budget to educating consumers before unpacking the unique challenges they face as a niche product at a higher price point and why she would never compromise the integrity of her products (even if it meant going out of business). Tune in for this thought-provoking conversation on the shortcomings of the traditional food industry and why it’s so important to empower the small brands that are challenging the status quo!

Key Points From This Episode:

  • The story behind Bobbi’s company, Read The Ingredients, and how eating healthy can transform every aspect of your life.

  • Understanding why processed food is so damaging to our bodies.

  • Learn about the contents of Bobbi’s book, Freedom From A Toxic Relationship With Food.

  • The three key things that inspired Bobbi to change her lifestyle and pursue clean eating.

  • Why our food supply system is so broken and the impact this has on our overall health.

  • How marketing is used to trick people into believing that a product is healthy.

  • Big Pharma’s role in undermining the health of all Americans.

  • The higher price point of Read The Ingredients products, its niche place in the market, and the challenges they face in educating consumers and marketing to them.

  • Bobbi’s experience as a serial entrepreneur and why the food industry has been more challenging to navigate than any other.

  • A rundown of how the odds are stacked against smaller consumer packaged goods (CPG) companies and the flaws in current distribution models.

  • Why Bobbi would rather go out of business than compromise the integrity of her products.

Tweetables:

“Food and being around food for most of my life was anxiety-provoking, and no matter how hard I tried, I couldn't find a solution.” — Bobbi Giudicelli [0:05:26]

“My whole world changed. Because if you're eating poorly, nothing in your body really works. If you're eating healthy, your mood, your outlook on life, how you feel, your energy level, everything changes.” — Bobbi Giudicelli [0:07:47]

“It's the processed food that kills us. And it's the processed food that kills every aspect of how our bodies work, whether it be sleep, our immune system, our energy level, our moods, [it] is all damaged and impacted by what we eat, and impacted badly.” — Bobbi Giudicelli [0:10:21]

“Honestly, I'd sooner go out of business than have to compromise. If it's not a product I would eat [then] I'm not going to put it on the market.” — Bobbi Giudicelli [0:43:14]

“I do think our healthcare system and Big Pharma are even guiltier than the supply chain within the food industry.” — Bobbi Giudicelli [0:56:08]

“We are the unhealthiest first-world country on the planet because of our food. And because we use drugs instead of healthy food. And we make ourselves sick with the food that we eat.” — Bobbi Giudicelli [0:56:47]

“Keep good food with you, whether it's in your car, in your house, wherever. Having the right food available at all times is the best way to get started. And the best way to let your body have a chance to feel the difference.” — Bobbi Giudicelli [01:05:20]

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Modern Species

A sustainable brand design agency helping better-for-the-world brand launch, evolve, and grow to scale their impact.

https://modernspecies.com/
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