Over 1 Million Meals Donated with Richa Gupta of Good Food for Good

Apr 27

Could the for-profit, for-purpose model be the most sustainable business model for making an impact?

Today we are joined by Richa Gupta, Founder of Good Food For Good to share her entrepreneurial journey. She fills us in on her buy-one-feed-one business model and what inspired it, and shares her feelings on the non-profit model. We learn about her transition from fashion to food and what informed her approach to health and nutrition, before discussing the differentiating characteristics of impact-driven people. Tune in to learn how Richa is feeding the masses one delicious, nutritious sauce at a time!

Key Points From This Episode:

What drove Good Food For Good founder Richa Gupta’s transition from fashion to food.
Richa shares her feelings about the non-profit model.
The benefits of for-profit, for-purpose models.
What inspired Richa’s entrepreneurship journey and why she focused on nutritious sauces.
How her pregnancy informed her approach to health, nutrition, and mindset.
Why Good Food For Good focuses on organic, no-sugar-added, and vegan products.
Pumpkin seeds as a replacement for meat and legumes.
The addictive nature of sugar.
The inspiration behind Good Food For Good’s buy-one-feed-one business model.
What differentiates impact-driven people.
Richa’s proudest moment to date on her business journey.
Who inspired her to shift her relationship with money and set big goals.
Richa’s advice for aspiring entrepreneurs.

Tweetables:

“We are a Canadian social enterprise on a mission to make it easy for people to eat well and do good.” — @goodfoodforgood [0:01:48]

“I started learning a lot more about non-profits and the model was somehow not fitting, to me, that every time you want to do good you have to keep asking for money. Somewhere in my heart, it didn’t feel sustainable.” — @goodfoodforgood [0:04:06]

“It feels like every little thing that happened in my life somehow was meant to create Good Food For Good.” — @goodfoodforgood [0:08:08]

“Every step you take is taking you somewhere, you just don’t know where right now.” — @goodfoodforgood [0:15:22]

“I read enough to know that my state of mind and my health are all that I can control to give this baby a healthy life.” — @goodfoodforgood [0:17:43]

“Ultimately, I could have still been working at General Mills and still be making probably more money than I am making right now, but I wouldn’t have been able to feel this feeling that something I did helped someone else.” — @goodfoodforgood [0:50:12]

“Go do it. Take the first step, it’ll guide you to the next step.” — @goodfoodforgood[0:53:54]

Links Mentioned in Today’s Episode:

Richa Gupta on LinkedIn

Good Food For Good

Good Food For Good on Twitter

TOMS

General Mills

Modern Species

Gage Mitchell on LinkedIn