Over Deliver on Experience with Lex Evan of Lexington Bakes

Written By Modern Species

Throughout a person’s career, they acquire many skills beneficial to entrepreneurism. Recognizing those skills creates fantastic opportunities to pursue your passions and follow your dreams. 

In this episode, we talk to Lex Evan, the Founder, CEO, and chef of the first conscious and sustainable bakery. Lexington Bakes is a luxury bakeshop creating decadent, handmade desserts using consciously sourced ingredients. 

In our conversation, we hear about his experience building brands, why he decided to start selling baked goods, how they constantly sell out despite the price, and his commitment to using only consciously sourced ingredients. We also discuss what he has learned from previous leadership roles, arrogance as an antidote for imposter syndrome, how design and marketing strategies have changed for global brands, and insider details about Lexington Bakes. Tune in and discover how to leverage your experiences to pursue your passions with Lex Evan!

Key Points From This Episode:

  • Background about Lex and Lexington Bakes.

  • How his past work experience prepared him for the CPG space.

  • He shares where his inclination for leadership originated.

  • We unpack what it takes to be an effective leader.

  • The difference between arrogance and confidence as a business owner.

  • His experience working at Johnson & Johnson and the lessons learned.

  • Why Lex decided to leave his job and start a food company.

  • Reasons why he chose to sell baked goods over skincare products. 

  • What makes Lexington Bakes products different from other baked goods.

  • Find out why a square cookie is better than a round cookie.

  • Learn tips for communicating a brand effectively to consumers.

  • Lex explains why his products sell out despite the high price.

  • Discover how a higher price point can help build a brand. 

  • How to build trust in your brand: transparency. 

  • Advice that Lex has for people considering starting their own company.

Tweetables:

“As a good leader, you have to recognize when it is your turn to step aside and let someone else lead for the moment whose strengths are better suited for the task at hand.” — @lexevan [0:11:39]

“I am someone who excels at everything that I do.” — @lexevan [0:18:32]

“I have learned to appreciate enormous mega-brands because it is not easy to design for the entire planet.” — @lexevan [0:26:32]

“There is a conscious decision to develop healthier recipes [but] I am not pushing them over the edge where they are no longer dessert.” — @lexevan [0:37:10]

“I have so much fun developing these recipes, and I am so proud that what I am baking and selling is my creation.” — @lexevan [0:43:22]

Check Out Products We’ve Featured…

Modern Species

A sustainable brand design agency helping better-for-the-world brand launch, evolve, and grow to scale their impact.

https://modernspecies.com/
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