Growing a New Garden Brand with Jason Rider & Morgan Rider of Thriving Design

Written By Modern Species

The world of 3D printing and the cannabis space are two areas that have seen massive progress in the last few years. The intersection between these two spheres is what inspired today's guests to build the simple yet ingenious C-Bite! 

Joining us to talk about the C-Bite are the co-founders of Thriving Design, the brother and sister team, Jordan and Morgan Rider! In our conversation, we get to hear about the steps that led up to Jason's invention of the C-Bite and how he asked Morgan to get involved to make a business out of his experimentation. 

We also talk about the rise of gardening during the pandemic, and how this trend shows no sign of slowing down. Tuning in, listeners can expect to hear about how combining interests, curiosity, and business-mindedness can produce innovative and exciting results, and the components of a truly inspiring small business, so make sure to join us!

Key Points From This Episode:

  • Why expertise in branding is so valuable when launching a new product.

  • The inspiration behind Jason's invention of the C-Bite!

  • The decision to invest in a 3D printer and the first ideas that Jason had for it.

  • How Jason and Morgan joined forces to work in the company after the patenting.

  • Breaking down the specifics of the C-Bite and the different ways it can be used.

  • The different skills and expertise that the two co-founders bring to the table at Thriving Design.

  • The importance of fundraising early and advice for patenting an original product.

  • Biggest realizations since entering the gardening industry; how businesses are run and the impacts of the pandemic.

  • The target markets that Thriving Design is focused on: cannabis growers, home gardeners, and industrial agriculture.

  • The process of experimentation involved in developing and selecting materials for the C-Bite.

  • Future products for Thriving Design; how the brands under the umbrella might grow.

  • Jason and Morgan's history of gardening and growing vegetables.

Tweetables:

“It was a flash of inspiration, that I just iterated, instantly realizing that I had something I wanted to build.” — Jordan Rider [0:06:29]

“I think our success is due to other people, I think you need people to help you who are experts in their field.” — Morgan Rider [0:16:22]

 “It makes me feel pretty good to actually be making a difference in these communities and people's lives, with how we can give back.” — Morgan Rider [0:18:38]

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Modern Species

A sustainable brand design agency helping better-for-the-world brand launch, evolve, and grow to scale their impact.

https://modernspecies.com/
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