Make it Easy with Gage Mitchell of Modern Species

Written By Modern Species

Continuing last week's episode about the problem with using motivation as a marketing tool, our host, Gage Mitchell, joins us to dive into the things a brand should focus on if they want to build a new behavior on consumers.

Key Points of the Episode:

  • A recap on last week’s episode: The Problem with Motivation.

  • The things you should focus on to build a new behavior: existing motivation and making it easy.

  • Why existing motivations are easy to work with but they aren’t reliable long-term.

  • The importance of making it easy for the consumer.

  • Why a lot of direct-to-consumer brands use a subscription model.

  • A book recommendation for those into behavioral psychology.

Tweetables:

“Easier behaviors take little to no motivation” - Gage Mitchell [0:06:50]

“Don’t make it difficult to buy or use your product unless you know that customer's motivation is high.” - Gage Mitchell [0:09:32]

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Modern Species

A sustainable brand design agency helping better-for-the-world brand launch, evolve, and grow to scale their impact.

https://modernspecies.com/
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The Problem with Motivation with Gage Mitchell of Modern Species